Your ad can show to a potential customer when your targeted language matches:
- The customer’s browser setting
- The customer’s Google interface language setting (Correct Answer)
- The customer’s operating system language
- The language of websites a user visits most often
Your Google Ad will reach the ethnic audience you wish to engage when the customer’s Google interface language setting matches your language ad targeting settings.
When using Google Ads to reach international audiences, you can target specific languages. Once you’ve chosen to target a language, Google will display your ads to users that selected that language as their preferred language.
The Google interface language setting often works by default, based on the user’s location. However, any user can change the default language inside their Google account Data and Personalization settings.