Why might you use the “Search Network campaigns with Display Opt-in” campaign type?


google ads - exam answers

Why might you use the “Search Network campaigns with Display Opt-in” campaign type?

  • You can use one budget to advertise on the Search Network and Display Network (Correct Answer)
  • Your ads only show on the first page of search results
  • You can pick the exact websites where you want your ad to show
  • Your video ads can run on the Search Network

The Google Search with Display Opt-in (or Expansion) means that you can use one budget to advertise on the Search Network and Display Network.

Explanation

Google Ads partners with websites on the Google Network. The Google Network includes both a Search and Display Network. Ad setup works the same whether you choose the Search or Display Network.

To combine your ad setup onto one budget/campaign, Google Ads allows you the option of a Google Search campaign with Display Expansion.


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