Why might you use the “Search Network campaigns with Display Opt-in” campaign type?
- You can use one budget to advertise on the Search Network and Display Network (Correct Answer)
- Your ads only show on the first page of search results
- You can pick the exact websites where you want your ad to show
- Your video ads can run on the Search Network
The Google Search with Display Opt-in (or Expansion) means that you can use one budget to advertise on the Search Network and Display Network.
Google Ads partners with websites on the Google Network. The Google Network includes both a Search and Display Network. Ad setup works the same whether you choose the Search or Display Network.
To combine your ad setup onto one budget/campaign, Google Ads allows you the option of a Google Search campaign with Display Expansion.