When linking a Google Ads account to Google Analytics, what is not possible?
- Adjust keyword bids in Google Ads from Google Analytics (Correct Answer)
- Create remarketing lists in Analytics to use in Google Ads campaigns
- View Google Ads click and cost data next to site engagement data in Analytics
- Import Analytics Goals and transactions into Google Ads as conversions
You cannot adjust keyword bids in Google Ads from Google Analytics.
While linking your Google Ads account to your Analytics account will do a lot of things to help you improve your ad performance, adjusting keyword bids is not one of them. You will need to visit your Ads account directly to do this.
However, you can monitor Ad performance in Analytics, as well as import Analytics goals, Ecommerce transactions, and cross-device conversions. Also, you can increase your Ad performance using Analytics Remarketing and Dynamic Remarketing.