What report shows the percent of site traffic that visited previously?


Google analytics individual qualifications - answers - test exam

What report shows the percent of site traffic that visited previously?

  • Sales Performance report
  • Frequency & Recency report
  • Referrals report
  • New vs Returning report (Correct Answer)

To access the percentage of web visitors who arrive on your site more than once, you would choose New vs Returning report under Audiences > Behavior.

Explanation

In Google Analytics, you can see which web visitors are new or returning. In the Audiences section, new/returning site traffic is available under Behavior metrics. Google identifies returning visitors through the use of cookies.

That said, cookies do not work across multiple devices, unless those devices are connected via a user sign-in and the User-ID feature is in effect. Additionally, Google does not count returning visitors if their last visit occurred over 2 years’ ago.


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