What report shows the percent of site traffic that visited previously?
- Sales Performance report
- Frequency & Recency report
- Referrals report
- New vs Returning report (Correct Answer)
To access the percentage of web visitors who arrive on your site more than once, you would choose New vs Returning report under Audiences > Behavior.
That said, cookies do not work across multiple devices, unless those devices are connected via a user sign-in and the User-ID feature is in effect. Additionally, Google does not count returning visitors if their last visit occurred over 2 years’ ago.