What filter would only include data from a campaign titled “Back to School” in Campaign reports?
- Custom Include filter with field “Campaign Name” and pattern “back to school” (Correct Answer)
- Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
- Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
- Custom Include filter with field “Page Title” and pattern “back to school”
To view data exclusively on your “Back to School” campaign, you will need a Custom Include filter with field “Campaign Name” and pattern “back to school”.
Explanation
With Google Analytics filters, you can include or exclude data to view and report on a specific campaign’s performance.
If you need to create more than one filter, remember that filters build on previously filtered data. Make sure that your filters are not excluding data that you need.