To recognize users across different devices, what feature must be enabled?


Google analytics individual qualifications - answers - test exam

To recognize users across different devices, what feature must be enabled?

  • Attribution Models
  • User-ID (Correct Answer)
  • Audience Definitions
  • AdWords Linking

Google Analytics requires that you enable the User-ID (or persistent ID) feature in order to recognize users accessing your website from multiple devices.

Explanation

A single user may visit and revisit your site using several different devices. Each time they engage your website, they perform a set of actions (such as page visits, adding items to a cart, etc.). If you’ve added login software to your website, you can enable the Google Analytics User-ID feature to get a more accurate picture of how each visitor uses your site.


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