One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the:
One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: Maximum CPC bid of the ad showing one position...
One factor the Google Ads system uses to calculate an ad’s actual cost-per-click (CPC) is the: Maximum CPC bid of the ad showing one position...
To recognize users across different devices, what is required for User ID? Google Tag Manager Sign-in that generates and sets unique IDs (Correct Answer) A...
To recognize users across different devices, what feature must be enabled? Attribution Models User-ID (Correct Answer) Audience Definitions AdWords Linking Google Analytics requires that you...
What feature is required to collect the number of comments users posted to a web page? Custom Dimension Calculated Metric Custom Channel Groupings Custom Metric...
How would a view filter be configured to include only users from Brazil and Argentina? Filter 1: include Brazil > Filter 2: include Argentina Filter...
What criteria cannot be used to create a Custom Segment? Dimensions Metrics Ad type (Correct Answer) Sequences of user actions When creating a Customer Segment,...
What scope levels [are] available for dimensions and metrics? Hit-level, session-level, product-level, or user-level scope (Correct Answer) Location-level, duration-level, product-level, or user-level scope Event-level, session-level,...
What report shows the percent of site traffic that visited previously? Sales Performance report Frequency & Recency report Referrals report New vs Returning report (Correct...
How are rich media ads different from other ad formats? They are displayed on the Search Network They are a type of text ad They...
What filter would only include data from a campaign titled “Back to School” in Campaign reports? Custom Include filter with field “Campaign Name” and pattern...